Hi, I'm David.
I'm a hands-on creative leader passionate about crafting compelling brand experiences.

The Circle creative team aimed to establish and convey a tangible experience representing the Circle products and offerings. This evolution of the Circle visual brand system highlights our financial technology in a way that is distinctive, straightforward, human-centered, and easy to understand. The results encompass lifestyle photography, illustrations and animations, spot illustrations, and product illustrations in a cohesive and thoughtful implementation.

3D Illustrations: Brand New School

I was lead designer and helped direct a creative team of copywriters, illustrators, and developers to create engaging web experiences, consistent illustration styles, and engaging animations to effectively communicate Circle's unique consumer products, Pay and Invest.

As part of the rebranding process for SeedInvest, I developed a complete visual system and directed the creative for the website, an illustration system, and ad campaigns.

Our 2023 campaign focused on business audiences engaged in discussions about global financial technology. We use a visual bridging metaphor to showcase how Circle connects money and the internet to address real-world issues. The campaign highlighted our mission, values, key differentiators, and product solutions.

With the 2020 rebranding for Circle, I helped manage the team to develop a design system to support rapid growth and complex communication challenges.