Circle Brand System
Brand Identity
Website
Design Direction
Circle’s diverse offerings were unified under a single, cohesive visual identity supported by a scalable design system. I created a flexible design system rooted in the brand’s core values of innovation, trust, and security, ensuring the system was both forward-thinking and approachable, reinforcing Circle’s position in the fintech space.
Role
Associate Creative Director
Year
2020
Credits
Kristine MacAulay – Creative Director
Nick Signet – Lead Brand Designer
Jessica McCormick – Associate Creative Director
Julia McFarland – Senior Art Director
Thomas Malone – Senior Designer
Caitlin Neville – Designer