Circle Enterprise Marketing
Design Direction
Brand Strategy
Website Design
I directed the creative vision for a website experience that guided visitors through Circle’s solutions with engaging visuals, case studies, and flow-of-funds diagrams. By creating a scalable framework using photography, illustration, and data visualization, the design system adapted seamlessly across audiences and use cases. Collaborating closely with cross-functional teams, I aligned creative direction with business objectives. I also developed a visual framework to communicate Circle’s vision to policymakers and executives, using storytelling and infographics to connect financial innovation with economic and technological policy—positioning Circle as a leading voice in digital finance and strengthening relationships with business and government leaders.
Role
Senior Manager, Creative
Year
2024
Credits
Kristine MacAulay – Senior Director, Creative
Jessica McCormick – Associate Creative Director
Julia McFarland – Senior Art Director
Caitlin Neville – Designer








