Circle Brand Refresh
Web Design
Design Direction
Brand Strategy
I directed the implementation of the brand refresh across the Circle website, creating a cohesive experience that integrated lifestyle photography, animations, and product illustrations. This enhanced how users interact with Circle’s products, making complex financial offerings more intuitive and approachable.
Role
Sr Manager, Creative
Year
2024
Credits
Cameron Ewing – VP Creative & Brand Marketing
Kristine MacAulay – Sr Director, Design
Andy Hekimian – Creative Director
Nick Signet – Lead Brand Designer
Jessica McCormick – Associate Creative Director
Brand New School – Illustration