Profile

Hello.

Hello.

Hello.

I'm a design and creative director who helps companies establish their brands, shift their positioning, or refresh their thinking. Strategy through execution. I'm also co-founder of Little Room Co., a brand studio for founders and teams at formative moments. We work in focused sprints with two design leads directly on your work: positioning, visual identity, systems, and the assets that carry a brand through launch and beyond.

I'm a design and creative director who helps companies establish their brands, shift their positioning, or refresh their thinking. Strategy through execution. I'm also co-founder of Little Room Co., a brand studio for founders and teams at formative moments. We work in focused sprints with two design leads directly on your work: positioning, visual identity, systems, and the assets that carry a brand through launch and beyond.

Before this, I spent a decade in-house at high-growth companies, leading lean teams, building brands that scaled, and learning what it takes to ship thoughtful work on real timelines. At Circle, I led the brand through its move from consumer payments app to enterprise platform and the growth of USDC. Before tech, I worked at agencies helping brands find their footing through strategy and design.

Before this, I spent a decade in-house at high-growth companies, leading lean teams, building brands that scaled, and learning what it takes to ship thoughtful work on real timelines. At Circle, I led the brand through its move from consumer payments app to enterprise platform and the growth of USDC. Before tech, I worked at agencies helping brands find their footing through strategy and design.

I build systems that help teams move fast and stay consistent.

I build systems that help teams move fast and stay consistent.